RE/MAX Encourages “Lights Out”

The information in this article is courtesy of News24 (RE/MAX light out for Earth Day – 13 March 2009)

RE/MAX is joining the fight against climate change by encouraging 1 million South African households to switch off lights in their homes on March 28 at 20:30 in support of the World Wide Fund for Nature’s (WWF) global Earth Hour 2009 campaign.

According to Adrian Goslett, RE/Max assistant regional director, they will use their national database of home owners, buyers and sellers to encourage South African families to sign up at the Earch Hour section of the RE/Max corporate website, and to then show support by switching lights off in their homes during Earth Hour.

RE/MAX will also commit its marketing and communications infrastructures during March to raise awareness for Earth Hour 2009. The real-estate group has been part of this initiative for the last 2 years.

Earth Hour began in Sydney in 2007, when more than 2.2 million families and businesses turned off their lights. One year later, Earth Hour reached 370 cities and towns in more than 35 countries across 18 time zones.

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